As I look at the competitive situation facing businesses in Duluth and small to mid-size markets everywhere, I’m often amazed at the opportunities that are left on the table. We as businesses in small markets need to realize that now is a great time to look beyond local and regional markets and into what larger opportunities exist.

I’m not saying you should ignore your local markets, in fact this would be the dumbest thing you could do. What I am saying is the playing field is leveling thanks to technology. Services that provide the ability to connect almost instantly with prospects and customers  can help you reach a much larger market. So, identify and use what is working on a local level to develop a niche that could service a larger audience. This is something few companies have been able to figure out, however, many have the opportunity.

We are entering an era where small and medium sized businesses are able to compete with large businesses. Exploit your competitive advantages and engage with your customers and prospects – in fact let them help you shape your business. If you can continue  to be nimble and innovative, you will determine your future.

Have you given any thought to expanding business outside of the region? What’s holding you back?