This past week, a huge sampling of Flint Group employees learned about social media strategy from Jason Baer – a social media consultant and founder of Convince & Convert. We learned about the 7 steps to creating a social media strategy.

We also talked about how many companies resist social media because they can’t control the conversation about their brand. They’re missing the boat. Companies never had control of the conversation. Social media just gives the customer a bigger audience to be your brand advocate or air their grievances. The sooner a company starts adding value, helping customers and sharing information via social media, the better.

The bottom line? Social media is media. It’s too big to ignore.