Steppin’ Out for Our Clients

WestmorelandFlint partnered with longtime client Udac for the third annual Walk A Mile in Our Shoes Walkathon in early February.

The fundraiser supports Udac’s STEPS Fitness Center, a workout facility designed for people with disabilities and other challenges.

To recruit walkers and raise awareness of the event, we create a new poster each year. Because STEPS is all about people, and giving them the chance to work out, we wanted the poster to have a personal touch.

We designed the poster with an open spot in the middle, where STEPS participants individually imprinted their workout footprint. Then, we added a quote from that individual about why they like using STEPS.

With this attention-getting imagery, the poster was rounded out with the date, time and location, and website information to direct people  to sign-up. The posters were delivered around town to sponsor locations, workout facilities, and other high-traffic areas.

Jordan Milan Walking Her Mile for Udac

This year’s event was a record breaker: 141 participants raised $36,000+ in pledges and in-kind donations. WestmorelandFlint was proud to have a team, with each member walking a mile and celebrating every step of the way. It’s great to partner with our clients and participate in events that make our community a better place to live.