Bill Hatling will be speaking at the 2009 Minnesota Public Transit Conference www.mpta-transit.org to be held in Duluth September 21 – 23. He will be conducting a workshop on the topic of “Branding Your Transit System” with participants from transits systems in Minnesota and Wisconsin. Bill is a Certified Brand Strategist receiving his designation from The Brand Establishment www.brandestablishment.com and is one of 30+ agency principles from around the United States to carry this distinction. Participates will rate their system brands www.hatlingflint.com/reportcard/ after which they will learn what they need to do to differentiate their systems.