Whatever the case, how do you know if the time and effort you’re putting into social media is working? According to leading social media expert Jay Baer, there are two schools of thought: the pet naming program and the baby naming program. It’s a round-about analogy, but worth the read.

In a nutshell, as with any marketing effort, start with a strategic plan. Among other things, the plan must include the specific objectives you want to achieve, as well as how you’re going to measure whether you’ve achieved them.

Make your goals realistic and know they won’t happen overnight. But by methodically working a well-thought-out plan, you will reach your goals.

If you want help developing a social media strategic plan, we’d love to be your partner. Or if you have any questions, shoot me a note.