Every couple months I remind myself to watch this video. I use it to help refresh my thinking and be inspired about the work I do. I hope the video has the same effect on you and helps you ask the question why.

Simon Sinek has developed an inspirational leadership philosophy called the “Golden Circle.” The video below is from a conference he spoke at in 2009 where he explains the Golden Circle in depth. The basic premise is that in today’s world, people tend to come at problems or develop products with a tactical approach, or just telling us “what” they are selling. Simon shows us some relevant examples from throughout history, from The Wright Brothers to TiVo. I highly encourage you to watch the 18-minute video and then think about the why in everything that you are involved in.

I would love to hear your thoughts on the video.