Posts Tagged ‘WestmorelandFlint’

Flint Group clients take center stage at local 2013 ADDY Awards

By Ericka Olin, March 29, 2013

At Flint Group, we don’t take a huge stock in awards. But we have to admit, it’s always great to see our clients in the spotlight. And having our creative recognized by industry peers never hurts, either.

Over the past couple months, Flint Group agencies participated in the American Advertising Federation (AAF) ADDY® Awards, the world’s largest advertising competition.

The annual ADDYs begin with local competitions, where more than 200 AAF member clubs judge 50,000-plus entries. Each Flint Group office participated in its local ADDY competition, vying for recognition as the best in its market: Flint Communications and SimmonsFlint entered client work into the AAF-North Dakota ADDYs, WestmorelandFlint and Flint Interactive in the AAF Duluth/Superior ADDYs, and HatlingFlint in the AdFed of Central Minnesota ADDYs.

As a whole, Flint Group won 49 ADDYs, including 19 gold, 25 silver, one Best of Show, one Judge’s Choice and three Judge’s Row. The gold winners will move on to district competitions for the chance to compete at the national ADDYs.

Flint Group gold ADDY winners:

We’re looking forward to representing and showcasing Flint Group clients at the upcoming district competitions. We’ll keep you updated throughout the process – as long as you promise to send us positive, ADDY-winning vibes.

In the meantime, you can view a full list of ADDY winners from our agencies’ local markets:

How smart marketing helped specialty contractor Jamar celebrate its centennial

By Jessica Stauber, March 26, 2013

A 100-year birthday – It’s kind of a big deal, don’t you think?

We do too, and that’s why our Duluth office went all out to help the Jamar Company celebrate its centennial.

With a century of hard-earned experience under its belt, specialty contractor Jamar asked us for help in strategically celebrating its 100-year anniversary. The Duluth-based company wanted to enhance employee pride and generate community awareness and recognition of its strong history and bright future.

We approached this challenge by developing a series of inspirational “We Are Jamar” lines – slogans that not only illustrate Jamar’s character, but also serve as a rallying cry and source of pride for employees.

To highlight the campaign, we created a “We Are Jamar” video for the company’s internal centennial celebration.

The video was just one part of the 100-year anniversary campaign, which included everything from a logo, billboards and print ads to centennial celebration invitations, public relations and event planning.

Jamar_100yr_logo

Jamar billboard

Jamar ad 1

Jamar ad 2

Jamar ad 3

Jamar 100 year anniversary invite

Responsive design

We also wrote and designed a new Jamar site that is responsive.

Jamar website

Jamar website responsive design

Similar to the one we designed for RDO Equipment, it functions equally well on desktops, tablets and smartphones.

At Flint Group, we’re proud to have helped such an influential company in our community celebrate its 100-year anniversary. More importantly, we look forward to watching Jamar’s future growth and helping promote its positive impact on our community.

How Flint Group’s branding gave a local crane company a lift of its own

By Kat Gritzmacher, December 11, 2012

One of the things I like most about working for Flint Group is helping local businesses position themselves in the marketplace. So when a local industrial crane company approached our Duluth office in need of a name, identity and voice, I was eager to dive in.

The company’s goal was clear: to come across as strong, stable, bold and professional—a partner its audience can count on for the critical equipment they need.

Our creative team named the company VIANT, derived from the words giant and valiant, and designed a logo with a lynx, a regal and respected cat that is native—although rare—to VIANT’s home state of Wisconsin.

Viant Crane logo

We then developed a comprehensive marketing package, from stationary, business cards and a desktop reference guide to direct mail, tradeshow banners, and online and print ads, and even a Zamboni wrap.

Viant_Blog_3

Viant_Blog_2

1

2

6

4

Viant_Blog_10

Viant Crane Zamoboni wrap

Reaching new heights

After just one year of rolling out the brand, our friends at VIANT told us they’re five years ahead of where they planned to be with brand awareness.

How’s that for a brand lift?

Viant Crane

How Flint Group got massages and ate pizza for United Way of Duluth

By Ericka Olin, November 30, 2012

Until a couple weeks ago, I’d never had a massage (unless you count my husband’s pseudo, five-minute back rubs – no offense, honey). So I was super excited when I heard that Comfort Zone, a Duluth-based massage therapy company, was donating massages to WestmorelandFlint.

This is our massage friend Terese Maznio from Comfort Zone. I wanted to take her home, but she said she had to let her dog out.

This is our massage friend Terese Maznio from Comfort Zone. I wanted to take her home, but she said she had to let her dog out.

My day got even better when I learned that, after our massages, we were getting free pizza from Pizza Luce. If I didn’t know better I would’ve thought it was my birthday or something.

We also ate salad because studies show* it helps creative juices flow.  *I made this up.

We also ate salad because studies show it helps get creative juices flowing*.

Flint Group_United Way of Greater Duluth

*I made this up.

The massage was heavenly and the pizza delicious. But amid our relaxing and munching, we also raised money for an important community initiative: United Way of Greater Duluth’s Community Fundraising Campaign.

What’s really neat about the United Way is that it benefits the community as a whole – not just one organization, issue or group of people. In fact, the organization donates to more than 50 local nonprofit health and human service programs in the Duluth area.427177_10151182120070857_1262884262_nThanks to the donations from Pizza Luce and Comfort Zone, our Duluth office raised nearly $200 for the United Way in one day.

Relieved backs, stuffed tummies and full hearts. Now that’s what I call a successful Friday.

This one time, in Africa, Alan Josephson hunted zebras

By Ericka Olin, October 12, 2012

No, seriously. He did.

And the other day, he sat down to tell me about it. I’ll share some highlights from our chat so you can vicariously hunt leopards and lions like I did.

Alan goes to Africa (watch out for this new children’s book)

Alan and I are both part of the WestmorelandFlint creative team (he’s an art director and I write stuff), so we work together quite a bit. When he first told me he was going to South Africa, I tried to stifle my jealousy by telling myself that I, too, have been on a safari.

Unfortunately, mine involved searching the Internet on a popular Web browser – not nearly as exciting as an African wildlife exploration.

So how do you just decide to go on a safari? That was my question, too.

Alan said he went for his dad, who’s been hunting dangerous game in places like Zimbabwe and South Africa for more than a decade. Alan’s dad invited him and his wife, stepmom and siblings on a safari to learn about his passion and share in his adventures.

The crew stayed at the Matlabas Game Lodge in Limpopo, which is near the Batswana border. From the way Alan described it, it sounds like a really nice place. They serve you three meals a day, there’s a pool and it even has a bar overlooking the Matlabas River. I bet you can guess where Alan spent his evenings.

This is where Alan slept.

This is where Alan slept.

View from the lodge. Now this, I could handle.

View from the lodge. Now this, I could handle.

The first couple days they went to Marakele National Park and Pilanesberg National Park, where they drove around in Jeeps and looked at animals. Here are some of the pictures from the parks he shared with me:

Zebra Marakele National Park

This is why you should floss.

This is a jackal, which Alan said is kind of like a wolf.

This is a jackal, which Alan said is kind of like a coyote.

You know, your everday croc

You know, your everday croc.

Elephant herd

Elephant herd.

Too close for comfort there, Mr.

Too close for comfort there, Mr.

Elephant baby and mama Pilanisburg

Like mother like daughter.

Alan at at Pilanesburg National Park. Those glasses are not his.

Those glasses are not Alan's.

These are called rhinos.

These are called rhinos.

They spent the rest of the week hunting on the lodge’s 16,000-acre property.

Alan Josephson in safari Jeep

The crew. Alan is the one in blue. He likes to match the sky because that's where dreams happen.

I asked Alan how you go about hunting this wild game, and he explained it as ‘spot and stalk.’ First, you drive around until you spot your quarry. Then, you get out and stalk it into the bush.

Alan Josephson Safari - spot and stalk

Notice his technique – it's all in the strategic 90-degree arm bend.

After you spot your game, he said you can end up hiking three miles before you get close enough to shoot it. Meanwhile, with the arid landscape, everything you step on makes noise. Alan said this was his favorite part of the trip – tracking the animals while trying to go unnoticed.

Though Alan didn’t shoot any animals – he just tagged along for the thrill – his family got an eland, an impala, a zebra, three warthogs (poor Pumbaa!), a red hartebeest and a gemsbok. Alan explained that the lodge owns all the animals on the property, so there’s a trophy fee if you shoot one.

For example, if they had shot this giraffe they saw, they would have had to pay $3,500.

For example, if they had shot this giraffe they saw, they would have had to pay $3,500.

Carrying out the kill - this is an impala.

One of the professional hunters carrying out the kill - an impala.

Though this spot and stalk process is extremely difficult in and of itself, Alan said his dad takes on an extra challenge – he uses a bow.

“Not many people hunt dangerous game with a small pointed stick,” said Alan. “Especially when they’re 62.”

To hunt with a bow, you have to get within 15 to 30 yards of the animal. But with a rifle, you can take a shot at 150 yards. Imagine being 15 yards from a lion – yikes.

All of this was starting to sound a little insane to me, but then Alan explained that they go with a guide who is armed with a powerful sidearm or a rifle.

Between all the hunting, there was also a lot of eating. Alan said he tried pretty much every type of wild game you can imagine, but his favorites were eland, warthog and impala. He also ate a delicious meatball made of “something.” He doesn’t know what. But it was good.

A group of traditional zulu dancers performed at the lodge one night.

A group of traditional zulu dancers performed at the lodge one night. Not pictured: Alan Josephson.

The lodge used some of the meat from their kills to feed the next group of hunters and sold the rest to village markets. The hides will be tanned, stored, stuffed by a taxidermist and then shipped back to the U.S., a process Alan says can take up to a year.

In sum, for Alan, the safari was the trip of a lifetime. For me, it was the closest I’ll ever get to a wild game animal. And frankly, I’m okay with that.

At the predator park

Bodily harm AND damage. Because they're clearly different.

Mobile matters in healthcare recruitment. Learn how it’s working for Essentia Health.

By Lydia Farber, September 18, 2012

Remember the last time you went through the job search process? Stressful, right? Now imagine looking into a position at an organization that makes it easy to find the information you want.

Essentia Health logoThat’s Essentia Health’s recruitment approach. In turn, its mission is to find the best physicians and practitioners to care for patients at Essentia Health’s more than 75 hospitals and clinics throughout the Midwest.

The recruitment staff is always looking for the most effective ways to reach potential employees. Knowing its audience is busy professionals connected and on the go, Essentia Health asked Flint Group to design a mobile-friendly version of its recruitment website.

Going mobile

Our team of designers and digital magicians created a site where potential employees can view physician and credentialed practitioner job opportunities, as well as meet and contact recruiters.

Our first step was choosing the content people want most from a mobile device.EssentiaHealth-MockEssentiaHealth-Mock1

Rather than creating numerous pages, we built expandable/collapsible menu items so users can view specific sections without navigating away from the screen they’re on.EssentiaHealth-Mock2

For example, to view physician opportunities, users can select a specialty from a dropdown menu and view locations with open positions.EssentiaHealth-Mock3EssentiaHealth-Mock4EssentiaHealth-Mock5

Prospective employees can then select a location to view practice specifics, call or email a recruiter, and even share the open position through email or social platforms. The expanding interface makes it easy to view practice specifics at another location without navigating away from the current location.EssentiaHealth-Mock6

Results

The site went live in April, and so far the recruiters love its mobile-friendly interface and easy-to-use navigation.

Best of all, potential employees visiting Essentia Health’s career page on their smartphones leave with a positive first impression of the health system – and, hopefully, a bit less stress.

How you can help Flint Group help people with cancer

By Ericka Olin, August 21, 2012

You may have seen Flinster Andy Reierson’s blog post a couple weeks ago about the work our Duluth office did for the Lake Superior Dragon Boat Festival, a fundraiser put on by local Rotary Clubs. We’ve been partnering with festival organizers the past two years, not only creating event materials, but also donning our paddle pants for the races.

Flint Dragon Boat

Flint Dragon Boat 2

The 2012 festival is Saturday, August 25 – just four days away. And although the creative projects are finished and our intense training regime is nearly complete – thank God, I don’t think I can do another desk squat or water-cooler lunge – there is still fundraising to be done.

Donations from this year’s event benefit the festival’s charitable partner, Essentia Health Foundation, which is giving all funds to local cancer survivorship programs. Our goal is to raise at least $1,000 – hopefully more.

That’s where you come in.

Here at Flint Group, we all know someone who has been affected by cancer. I’m sure you do, too. That’s why we’ve set up an online fundraising page where you can donate to our team, We Thought This Was Bowling (don’t ask, there’s no creative rationale for this one).

We Thought This Was Bowling Dragon Boat uniform

You can give in any amount; even a dollar will help!

Our team took a walk down to Lake Superior last week to feel the Gitchi Gummi spirit and become “one with the water.” Check out our pics:

WestmorelandFlint team 1

WestmorelandFlint Team 2

Brittney Hanson

Michael Swanson

Lydia Farber

Ericka Olin

Kat Gritzmacher

Crystal Taylor

Matthew Olin

We hope you’ll make a donation and join us in celebrating survivorship and improving the lives of people who have cancer. Thanks for your support, and be sure to check out Flint Group’s Facebook page for photos after the event.

Paddles up!

Paddles up

Why Jacob Boie loves his backpack

By Ericka Olin, August 17, 2012

I’ve always considered myself an outdoorswoman – I like hiking, biking and camping (i.e., renting a cozy cabin in the woods – indoor bathrooms, of course).

Then I met my co-worker Jacob Boie, and my free-air spirit was put to shame.

Jacob and his dog Beasley.

Jacob and his dog Beasley.

A designer at our Duluth office, WestmorelandFlint, Jacob works with the creative team to build and strengthen brands. He’s also awesome at illustrations. You may have read our post about the marketing Flint Group did for Eversmiles – those postcards were Jacob’s handiwork.

But let’s get back outside. Jacob told me he grew up camping and has always loved hiking along Minnesota’s North Shore. So when his girlfriend Kelly, also a Flintster, introduced him to backpacking – a combination of hiking and camping – he was hooked.

Jacob Boie at Bean Lake

“I’d heard of people backpacking, but it seemed so daunting. I always thought you needed a lot of equipment,” he said.

Turns out, to transition from the camping he had been doing, all Jacob needed was a backpack. (To clarify, your typical Jansport won’t due. I asked.)

The professional backpacker fits everything they need into a backpack, I learned. Here’s what Jacob typically packs:

  1. Sleeping bag and pad
  2. Tent
  3. Matches
  4. Water
  5. Stove (not essential, but nice, he says)
  6. Garbage bag with change of clothes
  7. Food (hashbrowns, beef jerky and perishable items that they freeze ahead if time, like scrambled eggs, brats and pasties with bacon and pepper chunks)
  8. Books
  9. Headlamp

Cooking hash browns over an open fire. Beasley is a big help.

Cooking hash browns over the stove. Beasley is a big help.

breakfast

Time for breakfast. How's that for lake-view seating?

Oh, and he also brings his hatchet.

“Kelly thinks it’s ridiculous to bring, but I always bring it. It makes me feel more like a rugged explorer. I mostly use it for chopping up small kindling and opening cans of beans though,” he said.

Jacob and Kelly have backpacked all around Northern Minnesota, including the along the Superior Hiking Trail, at George H. Crosby Manitou State Park and Jay Cooke State Park. They’ve also been on overnight canoe trips in the Boundary Waters Canoe Area.

Their trips are usually two-day excursions, but Jacob’s dream is to take a month off from work and hike the whole Superior Hiking Trail – a 286-mile path that tracks the rocky ridgeline above Lake Superior.

Jacob says his favorite season to backpack is fall. After seeing his photos, I can understand why.

Jacob says fall is his favorite backpacking season. After seeing photos like this, I can understand why.

When I asked what he likes most about backpacking, Jacob said it’s the mental balance het gets from being outdoors.

“It’s amazing how all the stress from work and everything else going on just dissipates when you’re out in nature. I appreciate that. It’s really calming,” he said.

Sunset at Bean Lake

I was impressed to hear he also enjoys the physical labor – and sometimes pain – involved.

“Most of my life is so comfortable. I can hop in the car and drive to the store for food,” said Jacob. “I like doing things where it’s difficult. With backpacking, challenging yourself is part if the goal.”

That’s probably why he also likes winter camping.

Winter

One of his most vivid backpacking memories involved setting out around 6:00 for what he and Kelly thought would be a relaxing evening hike. After four hours and seven miles (two of which were in the dark) in the rain without dinner, they finally reached an open site.

“I don’t know if I’ve ever been that tired. I was so tired I couldn’t even eat. We just went to bed with my wet, muddy, smelling dog in the tent,” said Jacob.

This is a photo from the first half of that rainy hike. You can tell because they're smiling.

This is a photo from the first half of that rainy hike. You can tell because they're still smiling. The photos from two hours later? Not so happy.

Jacob told me another story about how he dislocated his shoulder while portaging a canoe in the Boundary Waters. I’ve never experienced this before, so I asked him what it was like. I immediately regretted my inquiry. (Warning: Those with sensitive stomachs may want to skip the following paragraph.)

“It makes a really weird sound and there’s this crazy feeling. It’s kind of like if you were peeling a grapefruit really viciously. Or when you’ve already peeled a grapefruit and you pull out a section,” he said.

And if his dislocated shoulder wasn’t enough for one trip, Jacob also fell victim to Minnesota’s unofficial state bird. He told me he’s never seen mosquitos so thick.

“Every time you went in the tent you’d have to spend 10 minutes killing them because a whole cloud would come in. You’d hear them outside the tent hitting the tent trying to get in. And if you went out, every inch of uncovered flesh was swarmed,” he said.

Beasley is wearing Jacob's jacket so he doesn't get eaten slive by mosquito.

Beasley is wearing Jacob's jacket so he doesn't get eaten alive by mosquito.

Itchy yet?

I’ve always enjoyed my dry, injury- and bug-free cabin, but I really admire Jacob’s adventurous spirit. Some day, maybe – just maybe – he’ll convince me to take a trip with him.

Oh, and when I told Jacob I was writing a post about him, he wanted me to tell you that he also grills. A lot.

Ribs

Get to know a Flintster: Q + A with Jacob!

What’s the weirdest thing you’ve ever eaten?
Fast Food.

Tell us about a unique or quirky habit of yours.
I was really into fingerboarding for a while (those little skateboards made for 9-year-olds). It was a nice mental break when I was working at my desk.

What is something you’ve learned in the last week?
Your brain can only handle one complex task at a time.

If your life had a theme song, what would it be?
Anything by the Talking Heads.

What is your favorite kind of sandwich?
Pulled Pork.

What is your favorite blog?
Graphic Exchange.

What sound do you love?
Crashing waves.

What scent do you love?
Woodsmoke.

What happens when Flint Group eats waffles

By Ericka Olin, August 3, 2012

A few weeks ago, our Duluth office had a staff meeting and ate waffles.

Strategic pouring

Strategic pouring.

Flint Group eating waffles

It was fun. And delicious.

We also talked about our agency’s core values (turns out the waffles were just a bribe). Everyone was asked to bring pictures, objects or quotes that represent what those values mean to them.

After the meeting, we asked the creative team to come up with a way to incorporate everyone’s ideas into our office space. What did they come up with? Office graffiti, of course.

One of our designers, Matthew Olin, painted a permanent chalkboard.

A focused painter

A focused painter.

Craving more waffles

Craving more waffles.

Then, Alan Josephson created the first message: a quote that inspires our team to live by our agency’s values.

Flint Group Chalkboard

A couple weeks later, Matthew Olin refreshed the board with a new message and design.

Matthew Olin - chalkboard

Excellence 3_July 30_Matthew

Our design team will change it every few weeks, so stay tuned to our Facebook page for more office graffiti.

In the meantime, send us waffles for creative fuel. Please and thank you.

Duluth Airport’s secret to a fantastic going-away party: paper plane invites

By Crystal Taylor, July 17, 2012

We’ve been working with the Duluth International Airport for a while now, and we’re proud to partner with an organization that’s taking big steps to help our region thrive.

logo

When the airport approached our Duluth office to help celebrate its former executive director’s contributions to our community, we jumped at the opportunity.

From the cockpit

Brian Ryks

Brian Ryks led the airport for almost 11 years and was integral in establishing Duluth as a viable aviation hub.

Not only did he help increase airline competition and significantly reduce airfare, but he also played a large role in securing funding for the airport’s new, $77-million terminal, slated for completion early next year.

In our eyes, this was worth something extra special.

Preparing for departure

A farewell party was planned to applaud Brian’s accomplishments, thank him for all he’s done for our region, and wish him well on his next adventure at Michigan’s Gerald R. Ford International Airport. Our role: Create a fun and casual, yet classy, invite.

A creative take off

Since Brian helped build our region’s transportation industry, our creative team decided to commemorate him by sending invitees something they could build. Brian likes airplanes, so we thought, “What better way to honor him than with his own private flier?”

Duluth Airport Invite 1

Duluth Airport Invite 2

Duluth Airport Invite 3

Duluth Airport Invite 4

The invite is not only an abstract reflection of the building Brian did in our region, but it’s also interactive and less likely to land in the trash.

Duluth Airport Invite 5

Duluth Airport Invite 6

Duluth Airport Invite 7

A smooth arrival

The client loved the invites, so much so that they also used them as decoration at the event.

Duluth Airport paper plane invite

John Eagleton, a Duluth Airport Authority board member, holds up one of the paper planes while giving a speech about Brian.

We join our friends at the airport in wishing Brian a smooth landing in Michigan.